Today we are talking about tv advertising and the ways that tv advertising differs from print advertising.
Stereotypes in Advertising
Lego Hero Factory Advertisement
Lego Friends Advertisement
Create an Ad! - today groups assigned and general plan created
Homework: Watch a few TOY tv commercials. (Disney XD, Cartoon Network, HUB, ABC Family - great channels to find them!) Answer the following questions about two commercials:
1. What is the target audience (kids is not specific enough!)?
2. What stereotypes does the advertiser use? (Think about colors, people in the ad, etc.)
3. Does the advertiser try to deceive you? How so? (Think about the hovercraft video we watched.)
4. How does the advertiser try to convince the target audience they should want to buy the product?